Less by Coverguard
Life Cycle Analyses carried out via Carbonfact show a reduction in the environmental impacts of some of our packaging while maintaining their quality and functionality requirements.
Less by CITEO: a methodological guide
CITEO supports industrial companies to reduce the environmental impact of packaging and household papers through the triptych:
- Reduction of resource use
- Reuse of packaging
- Recycling of materials
LESS is a practical guide, with resources and best practices, accessible to industrial companies in FMCG and retail.
Our approach: 5 key axes
Removal of unnecessary elements and reduction of overpackaging.
Less plastic in our packaging to simplify recycling and reduce the carbon footprint.
Carrying out Life Cycle Analyses to compare alternatives and avoid impact transfers.
All our packaging is designed to be recyclable in the French system.
Remaining packaging integrates recycled materials to limit the use of virgin resources.
Concrete example: the shoe box
- Over 70% recycled fibers in the composition.
- Project for fibers from sustainably certified forests from 2027.
- Use of “eco-ink”: single color, less ink, without mineral oils.
- Maximum recyclability of all packaging elements: box, hang tags, tissue paper, and instructions.
- 0 plastic, a single recycling stream for all components.
2024: first concrete actions
- Redesign of shoe range packaging.
- Reduction of printing (less ink, single-color printing).
- Integration of new boxes for all products in the range.
Our commitments for the future
- Gradual redesign of packaging for all our products.
- Choice of solutions with lower environmental impact, adapted to clients and products.
- Objective: go beyond the requirements of the AGEC Law.